The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet is titled “Challenges Before Insurance Industry” was published on July 17, 2000, and was authored by R.N. Jha. The booklet is a textual representation of the keynote address delivered by the author at a seminar on the subject as part of the late A. D. Shroff Birth Centenary Celebrations on 19th February 2000 in Mumbai. The author talks about the insurance sector in India. The author discusses the objectives of liberalization of insurance, penetration of insurance. Further, the author elucidates the challenges before the industry and challenges for regulators. The author concludes by discussing the future scenario of the insurance industry in India and states “to serve 100 crores of population, Indian insurance market can easily sustain about 100 insurers. Hence regulators should issue licenses to a large number of insurers if the insurance market has to grow at a fast rate”.