The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled “Generating Employment” was published on October 14, 1990, and was authored by Dr. A.S. Ganguly. The author extensively highlights the ills of an unabated growth of our population, the manifest consequences of which are burgeoning unemployment and poverty. He argues that any mechanism for generating employment will have to be innovative, unorthodox and bold while staying in tune with our cultures and traditions. Highlighting a major issue that India faces, Ganguly argues that we seem to have lost sight of our human priorities somewhere along the way, and remained preoccupied with regulations and controls. He reassesses the highly successful experience of Japan and of the other neighbouring countries. The low cost, high-quality leadership of modem Japanese industry is traced back to industry and Government jointly fine-tuning the sub-contracting system by providing training and appropriate legislative guidelines. Ganguly concludes on a hopeful note by arguing that channelling India’s demographic advantage into an economic miracle is a min-boggling but achievable task only if a proper framework is designed and implemented.