The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled “A Corporate Credo for India” was published on March 17, 1996, and was authored by C.S. Samuel. The author begins by stating that every professional manager must develop his own corporate doctrine, based on his experience over the years. He shares some valuable insights based on his own experience as a professional in the corporate world. He argues that a corporate body is no different from the human system; in corporate business, cash flow is the bloodstream and profits are the muscles. According to him, any business is a major partnership of five members- shareholders, employees, consumers and suppliers, community and government. And, the primary object of each partner is the ultimate success of the business so that the size of the corporate profit is steadily increased. He further highlights that understanding the expectations of the different partners and balancing the legitimate expectations of all the partners are the foremost tasks of management in controlling the affairs of this partnership. He also highlights the significance of profit, growth and competition. He spells out certain prerequisites to success like product quality, judicious pricing policy, effective funds management, steady productivity improvement, team spirit etc. He stresses the need to maintain a work-life balance. He concludes by listing out certain desirable managerial qualities.