The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled ‘An integrated approach to pricing and marketing of agricultural produce’ is authored by Bhanu Pratap Singh and published in 1981. The author highlights that India has the required resources to prosper in agriculture and examines the gap between potential and performance of our agriculture. He points out that agriculture suffers from capital famine and why institutional funding is not helping. He further elaborates how farmers are not free to sell their own produce in the market, the drawbacks of the Agricultural Prices Commission, and the need for an open market. The existing system benefits the urban consumers and not the farmers. He suggests a new outline for marketing which includes treating the whole country as one market, import of foodgrains only in extreme circumstances, promotion of highly valuable horticultural crops, etc.