The following booklet is titled “Leading in Turbulent Times” was published on 30, June, 2003 and was authored by Azim Premji. The text elucidates various factors due to which the business in general and all over the country has been going through turbulent times which includes globalisation. The author also briefly explains the lessons that every business organisation should extract and imply. Then Premji also states a set of values that shall support business in a number of ways. The next segment of the booklet ‘Opportunities and Challenges’ begins with a note of motivational booster and provides with a state of chalked out pointers that a business organisation or a potential business organisation should prioritise, backed by personalised case studies.