The Forum of Free Enterprise was a non-political organization founded in 1956 by A. D. Shroff and was established to educate public opinion in India on free enterprise and a democratic way of life. The Forum published booklets to further its objects. The following booklet titled, “Profits In A Planned Economy” was published on February 10, 1965 and was authored by M. A. Master. In this booklet, the author carefully examines if the Public Sector and the Private Sector run their activities on an even keel. Then, the author considers an instance on how far the interests of consumers influenced the decision of the Government in this matter and discusses the Annual Report on the Working of Industrial and Commercial Undertakings for the year 1962-63 which dealt with the investment in the public sector upto 1962-63. Further, the text examines the fate of Private Sector in the country and explains this with an example of the “retention price” for steel. The text concludes with a suggestion to the people of India to create a vocal and effective public opinion in the country so that it may lead the government to make a radical revision in its taxation and other economic policies.