The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet is titled “Administrators, Managers, and Leadership” was published in September 1997 and was authored by Deepak Parekh. The text is based on the Lalit Doshi Memorial Lecture delivered in Mumbai on 4th August 1997. The author elucidates the definition of administrator, manager, and leadership. Further, the author talks about the genesis of administrators and the evolution of bureaucrats. The author expresses as the economies transform, the role of government and the role of the erstwhile administrator must be re-defined. And, the role of civil services must evolve from the erstwhile framework of patron, licenser, and enforcer of rules to one that is more attuned to the emerging society of the next millennium. The author suggests that there is a need to balance the impact of global changes and the local issues and concerns, and cites Singapore as an example as to how it has able to achieve this. The author dwells on the emerging role of administrators in public administration and corporate sector and suggests the bureaucracy must necessarily provide an interface that has an accent on local concerns and should be transparent and act as a facilitator and the corporate sector needs to be proactive and be transparent in their internal functioning. Further, the author explains the challenges of governance within the government and suggests the changes that need to be made. According to the author “good governance at any level – corporate or governmental – will crucially depend on greater simplicity in the process of governance combined with much stronger checks and balances, clarity of roles, the assignment of responsibilities and obligations which will enhance accountability where it is due”. The author proposes the reengineering of government procedure, the need for specialization, and his explanation of what constitutes a good leader. The text concludes with the view that long term, integrity, transparency, quality and higher levels of services do more for your brand than any advertising or communication programme.