The Forum of Free Enterprise is a non-political organization founded in 1956 by A.D Shroff and was established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled, “Cement Industry in India” was published on October 9, 1956 and was authored by N Dandekar and L Sawhny. The Forum of Free Enterprise, as outlined in its Manifesto, seeks to educate the public on the benefits of free enterprise. This particular booklet contains an essay that delineates the development of free enterprise within the cement industry, and its subsequent outcomes. The aim is to argue for furthering free enterprise, by explaining its benefits through the example of the cement industry. It begins by tracing the origins of the cement industry in India, from its initial establishment in 1904. It goes on to explain its growth and to connect facts with the claims that allowing free enterprise leads to increased efficiency in any industry, enabling it to meet social and economic requirements. It explains how the cement industry, led entirely by free enterprise and the voluntary cooperation of worker, shareholder and consumer, has grown and benefited the larger economy by providing high quality products at affordable prices.