The following booklet titled “Consumer Sovereignty Leads to Rapid Economic Development” was published on July 9, 1962, and was authored by Prof. B.R. Shenoy. The author counters the claim of Prof. J.K. Galbraith that planning is vital for economic growth, and the lack of planning in underdeveloped countries can result in authoritarian regimes. The logic behind such pronouncement stems from the notion that a country facing the problem of lifting itself from poverty and of providing a better life for its people would be condemned to frustration “‘without planning.” Poverty is unequivocally the central problem of a developing nation but the question of whether planning might redress it. The author asserts that the best way of coming out of the swamp of poverty is by expanding output and production. Hence, he proposes two policy compulsions – accelerating output through consumer goods and doing away with centralised planning. He further elucidates the importance of such policies in the Indian context. He avows for a public-private partnership, where the state confines itself to activities that the private enterprises cannot effectively undertake.