The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet is titled “Challenges Before Insurance Industry” was published on July 17, 2000, and was authored by R.N. Jha. The booklet is a textual representation of the keynote address delivered by the author at a seminar on the subject as part of the late A. D. Shroff Birth Centenary Celebrations on 19th February 2000 in Mumbai. The author talks about the insurance sector in India. The author discusses the objectives of liberalization of insurancThe Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled ‘Rethinking on Public Sector’ is a compilation of articles and published in 1970. The Forum suggests that the Public Sector should be motivated by profits. The booklet traces the growth of the public sector in India, the factors that influenced it,its forms, and its future. It further explores the arguments for and against the public sector. It demonstrates how operation of the public sector has led to huge losses in India. It also evaluates the report of the Punjab Legislative Council’s Committee on Public Undertakings. It recommends to focus on the real public sector i.e. defence,maintenance of law and order, statutory set-up for public enterprises, bring down cost of production, and  increase sales and exports. e, penetration of insurance. Further, the author elucidates the challenges before the industry and challenges for regulators. The author concludes by discussing the future scenario of the insurance industry in India and states “to serve 100 crores of population, Indian insurance market can easily sustain about 100 insurers. Hence regulators should issue licenses to a large number of insurers if the insurance market has to grow at a fast rate”.