The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet titled “Total Quality Management and World Class Manufacturing in India” was published on June 14, 1993, and was authored by J.N. Godrej. The author shows a likely path for India to become a world-class manufacturer. He argues that India closed its doors to global competition and subsidized inefficiencies in the guise of nurturing the nascent industries which proved to be disastrous at the beginning of the 90s. He spells out some of the basic challenges like quality, speed and flexibility that India needs to overcome. He then presents World Class Manufacturing and Total Quality as a profitable way out of this challenging environment. He goes on to discuss some of the characteristics of the organizations working towards Total Quality and World Class Manufacturing. These characteristics include customer-driven nature, quality-driven work and employee empowerment among others. Towards the end, he offers possible ways to address the problems in India. Some of them include changing mindset, imparting quality literacy and a price-focused market.