The Forum of Free Enterprise is a non-political organization founded in 1956 by A. D. Shroff, and has been established to educate public opinion in India on free enterprise and a democratic way of life. The Forum publishes booklets to further its objects. The following booklet is titled “Towards a healthy India: A call for action” was published in September 2018 and was authored by Dr. R. Balasubramanian and Dr. Prashanth N. Srinivas. This article focuses entirely on the health sector with special emphasis on affordable healthcare. The authors have scripted a well-meaning design of an action agenda. The authors have articulated eleven cardinal principles which need to guide our responsive healthcare system. The authors have presented very relevant data charts on several crucial health parameters, be it maternal mortality ratio, the death rate due to HIV/AIDS/Malaria/TB, or risk factors driving the most of death and disability in India. The authors have been critical about how health care financing works in India. According to the authors, much of the challenges of healthcare are on account of India’s low government spending on healthcare services in comparison to international comparison; and fragmented pooling and financing inefficiencies. Authors have explained a detailed action plan for strengthening the health systems in India, be it secondary, tertiary, or “missing” health services. Authors have sought to practically cover every single dimension of what needs to be done in the area of governance of the health sector, financing including avenues of resource mobilization, improving efficiency through strategic purchasing of healthcare services from private facilities, a different source of healthcare services, integrating currently officially propagated AYUSH into mainstream health services, medical education, research and so on.