ADVERTISEMENT REVENUE THROUGH SWATANTRA SOUVENIR - 1961

Summary

This two-page internal accounting sheet records advertisement revenue for the Swatantra Souvenir, 1961. It lists corporate advertisers, the amount of space purchased, and the corresponding tariff, including full-page, fractional-page, inside-back-cover, back-cover, and multi-page placements. The entries include industrial, commercial, insurance, transport, and financial firms, with tariffs generally set at Rs. 5,000 per page and higher amounts for premium or multi-page placements.

The second page gives a typed subtotal of Rs. 2,92,800 and handwritten adjustments and annotations concerning receipts, pending cheques, and revised amounts. A handwritten summary records Rs. 23,58,000 as revenue “Through Contributions” and Rs. 2,95,800 as revenue “Through Advertisement,” producing a combined figure of Rs. 26,53,800. The document does not identify an individual compiler or provide a formal imprint.

Key points

• The document is an internal revenue statement for the Swatantra Souvenir, 1961.
• It records advertisers, purchased advertising space, and tariffs in rupees.
• Most one-page advertisements are priced at Rs. 5,000.
• Premium placements include the inside back cover at Rs. 8,000 and the back cover at Rs. 10,000.
• Multi-page advertisements include Macneill & Barry at six pages, Mafatlal Mills at four pages, and the Wel­chand group of Industries at five pages.
• Handwritten annotations distinguish received cheques from matters still pending receipt.
• The handwritten summary reports Rs. 2,95,800 from advertisements and Rs. 23,58,000 from contributions, totalling Rs. 26,53,800.