Summary
Dated 21 October 1966, this General Secretary’s Letter from the Swatantra Party Central Office asks State Units and prospective parliamentary candidates to prepare for the 1967 election campaign by arranging screenings of a proposed 16 mm film in villages. The National Headquarters offers to provide mobile vans equipped with projectors and accessories where State Units cannot make their own exhibition arrangements.
The letter estimates the cost of a fully equipped mobile van at around Rs. 17,000, to be deducted from any central election grant allocated to the relevant State Unit. It notes that the vans may retain roughly 50% of their cost as resale value, requests immediate information about requirements, and asks State Units to check whether their state imposes any ban on exhibiting such films. The document is signed by M. R. Masani as General Secretary and is addressed generically to “Dear friend.”
Key points
- The Swatantra Party planned to use a 16 mm film in its nationwide 1967 election campaign.
- The proposed film would be shown in villages, subject to arrangements by State Units and parliamentary candidates.
- National Headquarters offered mobile vans with projectors and related equipment for units unable to organise local screenings.
- A fully equipped mobile van was estimated to cost around Rs. 17,000.
- The cost would be deducted from a central election grant made available to the relevant State Unit.
- The vans were expected to retain approximately 50% of their original cost as resale value.
- State Units were asked to report their requirements immediately and investigate any state-level ban on exhibiting such films.
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