[General Secertarys Letter no-140]

Summary

This one-page letter, dated 15 October 1966 and signed by M. R. Masani as General Secretary of the Swatantra Party, concerns the planning of the party’s publicity campaign. Masani identifies newspaper advertising in prominent dailies as one of the campaign’s principal media, following an earlier campaign.

The letter asks state-level party colleagues to identify three or four problems that are especially agitating people in their state. It distinguishes nationally shared concerns, such as food shortages and high prices, from additional problems that may be locally distinctive. Masani requests consultation with colleagues and an early, considered reply so that the party’s advertisements can address public concerns effectively.

Key points

• The document is General Secretary’s Letter No. 140, dated 15 October 1966.
• M. R. Masani writes on behalf of the Swatantra Party’s Central Office.
• The party is planning a publicity campaign using advertisements in prominent daily newspapers.
• The campaign’s messaging is to be based on problems troubling people in each state.
• Food shortages and high prices are identified as problems common across the country.
• State colleagues are asked to identify three or four additional locally distinctive problems.
• The recipients are asked to consult colleagues and send a considered response promptly.